Elevating Theatrical Experiences

“In the last five years, we’ve seen exponential growth in some key financial areas.”

- Shubert Theatre, New Haven

Who am I here to Help?

If you are an Executive Director or CEO of a Performing Arts Center (PAC) or of a small non-profit theater company who has an annual revenue of $5 Million or less, or a newly formed theater company and you want to make sure you are positioning your company for success, he can help you.

Whether you are trying to do the following:

  • Improve front of house operations from concessions to personnel and customer experience

  • Maximize revenue via earned revenue or reexamining your ticket scaling

  • Reviewing past and current programming for community alignment

  • Reviewing facility and operational procedures to enhance energy efficiency and lower financial expenditures

Key areas of focus: Operations, Ticketing, Programming, Facility Management.


With over Fifteen Years of experience from both Commercial Theater and Non-Profit Theater has provided Anthony with a unique skillset that allows him to naviagate the everchanging world of Performing Arts. His expertise is focused in a few key areas: Operations, Ticketing, Programming, and Facility Management. However, if you simply need a mentor to help you navigate the complex issues of our times, he can help you there too!

Our Services

Mentorship
$1,500.00
  • Not sure what you want to discuss, but have a multiitude of ideas or issues, then this one is for you.

  • Sessions will be schedule for 60 to 90 minutes.

  • The time frame can be weekly or bi weekly.

*Minimum of 10 hours for the first container.

Problem Focused
$2,500.00

Whether it is:

  • Increasing your profitability via earned income

  • Thinking through the operational processes and smoothing them out

  • Choosing the programming that expands your community to ultimately sell out your theater

  • Upgrading your facility to increase efficiency and lower costs

  • Something different? Let’s discuss.

Pick one. We’ll work on it together for 6 months. We measure your Results after at the end of the time.

We will meet on a on a weekly or bi weekly basis.

Who is AGM Theatrical Consulting?

As a seasoned arts executive and PAC Presenter, Anthony McDonald specializes in driving organizational growth, operational excellence, and audience engagement across major performing arts environments including Broadway, Off-Broadway, and regional arts centers. His leadership combines fiscal strategy with a deep commitment to cultural relevance, ensuring both financial sustainability and artistic vitality in every venue he works with.

He holds a BFA in Theatre Arts Administration from Howard University and an MFA in Theatre Management and Producing from Columbia University.

“Creating an operations calendar that breaks down all the key areas we need to maintain throughout the year allowed us to be proactive, and reduce downtime.”

- Gershwin Theater, Nederlander Theaters

“Our programming has transformed to truly be representative of our community and our ticket sales are reflective of that.”

- Shubert Theatre, New Haven

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!